Geneva AM is the moniker of Geneva Alexander-Marsters (she/her, Ngāti Ruapani mai Waikaremoana, Ngāti Kahungunu ki Wairoa, Aitutaki, Palmerston), an award winning producer, beat maker and vocalist based in Tāmaki Makaurau.
Her bilingual approach to songwriting has been prominent throughout her musical career, most notably with the band SoccerPractise (2012-2018) and her debut release IHO (Waiata / Anthems). IHO went on to win Te Tohu Puoro o te reo Māori (Favourite Song featuring Te Reo Māori) at the 2023 Student Radio Network Awards. In 2024, she released the single T(M)²I (Tangaroa Made Me Ill) in two versions (te reo and English), followed by Pikipiki which amassed over 200,000 streams on Spotify. A seasoned live performer, Geneva AM has recently performed alongside Che Fu, Anna Coddington, Ladi6 and Suzi Cato.
Following the release of her singles Pikipiki (feat. Samara Alofa), Hawkins, Rewi McLaya & Mara TK, Urban Planning, and Toitū Te Tiriti, Geneva AM is excited to unveil her debut album, Pikipiki, now available on digital platforms and vinyl LP.
On Pikipiki Geneva AM intends to uplift listener’s wairua and encourage them to overcome life’s obstacles. Throughout the album she pays homage to waiata she grew up with, providing a modern treatment of Purea Nei by Hirini Melbourne, Pokarekare Ana by the returning soldiers of WWI and Tutira Mai Ngā Iwi by Wiremu Te Tau Huata.
Pikipiki takes a piecemeal approach to genre, utilising Classical, Dance, Drum’n’Bass, and Emo Rock to accompany new bilingual songs and reimagined covers of Aotearoa favourites. The album features a number of collaborations, with appearances from Mara TK, Hawkins, Samara Alofa, and Rewi McLay, alongside the puoro of Tyson Campbell (Pikipiki); Nga Whetu Ensemble arranged by Eric Scholes (Toitū Te Tiriti); Ruby Walsh (Na Noise, Lips); Fiona Campbell (Guardian Singles, Coolies) and Lani Purkis (Elemeno P) on Pokarekare Ana.
